EXAMSHARE

Western Delta University, Oghara Delta State

department of management sciences
college of social and management sciences
western delta university

second semester examination 2022/2023 session

MKT202 - principles of marketing time: 2hrs

answer ANY FOUR(3) questions. all questions carry equal marks.

  1. Question 1

    1. What are marketing channels? (2.5 marks)
    2. Explain briefly the three (3) types of intermediates (7.5 marks)
    3. Outline five disadvantages of using intermediates (7.5 marks)

  2. Question 2

    Discuss exhaustively the two (2) methods of pricing (17.5 marks)

  3. Question 3

    With a good illustration explain the marketing channel for consumer goods distribution (17.5 marks)

  4. Question 4

    1. Mrs Johnson is the Marketing Manager of Liverpool Global Services. She needs advice on the various pricing objectives. As a marketing expert, advise her on five pricing objectives she can pursue. (10 marks)
    2. Explain three (3) importance of reverse flow channels (7.5 marks)

  5. Question 5

    1. Promotion enables a company communicate the value of its product to its target audience. Briefly explain four promotion mix elements. (10 marks)
    2. Explain briefly three (3) advertising objectives. (7.5 marks)

  6. Question 6

    1. Explain four (4) ways of getting involved in international marketing (8 marks)
    2. Suppose the manufacturer of polythene bags has invested N5000000 into his business and he has the following cost and sales expectations:

      Variable cost per unit N50

      Fixed cost N1500000

      Expected unit sales N250000

      If the manufacturer wants to set price to earn 20% return on investment (ROI) what will be the target return price? (9.5 marks)